Imagine Lecture

2016 Imagine Lecture

Sept. 8
7 p.m.
Mayo Clinic Health System Auditorium
1221 Whipple St., Eau Claire

About the Lecture

The Imagine Lecture was inspired by the late Dr. David Winter’s relentless pursuit of knowledge, innovation and never being afraid to envision something more, different or better. Its guest lecturers embody those ideals and bring them to life to inspire others.

To make a reservation or donation to the lecture’s endowment, call 715-838-3219, or email

Chris Santella with a Deschutes steelhead

Our guest speaker is Chris Santella, a freelance writer and marketing consultant based in Portland, Oregon. A passionate fly fisherman and eager, if largely incompetent, golfer, he frequently writes on these topics, as well as many others. After nearly 20 years working in advertising and marketing management, Santella now makes his living as a writer. He is the author of eight books, including:

  • Fifty Places to Fly Fish Before You Die
  • Fifty Places to Play Golf Before You Die
  • Fifty Favorite Fly Fishing Tales
  • Fifty Places to Sail Before You Die
  • Fifty Places to Go Birding Before You Die
  • Fifty Places to Dive Before You Die Once in a Lifetime Trips
  • Fifty MORE Places to Play Golf Before You Die

In addition to these works, Chris is a frequent contributor to The New York Times, and many fly fishing publications. His work also has appeared in The New Yorker, Golf, Travel & Leisure, Travel & Leisure Golf, San Jose Mercury News, American Lawyer and many others. His marketing clients have included Ask Jeeves, Travel Oregon and many start-up companies that he hopes will one day be purchased so he can cash out his options and buy some better golf clubs. When he’s not writing, casting a Freight Train in the Deschutes River for steelhead (pictured upper right) or hitting short irons dead right at Bandon Dunes, Santella plays guitar and sings with Catch & Release.

About David Winter, M.D.

In 1995, Dr. Winter came to Mayo Clinic Health System in Eau Claire as a promising new radiologist and was instrumental in several innovative changes within Eau Claire’s Radiology Department, most notably, the conversion to digital imagery. Dr. Winter was referred to by the medical director as one of Mayo Clinic Health System’s “best and brightest.” Dr. Winter’s life and career were tragically cut short from cancer in 2010 at the age of 47. His vision and inspiration live on through a lecture that exhibits the philosophy he inscribed in all his correspondence: “Imagine.”

Past lecture guest speaker Hilaree O’Neill, candidly speaks about the delicate balance she maintains between her professional passion as a mountaineer and as a wife and mother of two young boys.