Family Birthplace:
Specialized Staff

Specialized staff to serve you within the Family Birthplace

Maternity Counselors
Maternity Counselors guide and provide education to pregnant women as well as complement and expand upon the information shared with you by your healthcare provider. They are registered nurses who are specially trained in pregnancy and childbirth. You will meet with them two or three times during your pregnancy - during your first visit to the department, at approximately 28 weeks, and an optional appointment at about 36 to 37 weeks. They will answer questions, talk about options available, help you chose prenatal education classes that are right for you, discuss choices, help you make a personal "Birth Plan", and provide educational support. They are available Monday through Friday, 8 a.m. to 5 p.m. These appointments will last approximately one hour and can be scheduled in conjunction with your healthcare provider appointment.

Lactation Consultants
International Board Certified Lactation Consultants (IBCLCs) are allied healthcare providers who, by meeting eligibility requirements and by passing an independent examination, possess the necessary skills, knowledge and attitudes to provide quality breastfeeding assistance to babies and mothers. IBCLCs use a problem-solving approach to provide appropriate information, recommendations and referrals in a variety of settings. Our Lactation Consultants are graduates of UCLA's Lactation Educator Training Program and have more than 6,000 hours of teaching and consulting with breastfeeding mothers and babies. They are available to talk with you during your pregnancy and/or after your baby is born. If you have any questions about the Lactation Support Program, please call 608-785-0949, extension 2376.

Certified Nurse Midwives
Certified Nurse Midwives are registered nurses with advanced training, education and certification in women's health issues. Certified Nurse Midwives provide preconception, maternity and postpartum care. They focus on the importance of patient participation, patient and family education and highly supportive care. Our nurse midwives provide 24/7 in-house coverage for the Family Birthplace. They assess all patients when they arrive at Labor and Delivery, provide active labor support and delivery, as well as postpartum evaluation.  

Family Physicians
Family physicians are medical doctors who are trained to take care of people of all ages. The La Crosse - Mayo Family Medicine Residency Program, located in the Family Health Clinic, has both resident and faculty physicians who deliver babies. One-on-one education with lengthy appointments are offered by residents, with faculty members participating often, so you receive the benefit of both the resident and highly experienced physician. Residents are also very likely to deliver the babies of their own patients.  

Physicians who have completed specialty training in obstetrics and gynecology are commonly referred to as Obstetricians, Ob-Gyns, or simply OBs. They specialize in the care of women including normal and problem pregnancies, disorders of the reproductive system, breast health, and preventive medicine including sexual function and contraception. Ob-gyn physicians are specially trained to handle high-risk situations and perform complicated deliveries include cesarean sections. Our Ob-gyn physicians serve as back-up for all deliveries and are on-call for consultation, if the need arises.

Neonatal Nurse Practitioners
Neonatal Nurse Practitioners (NNPs) provider care 24 hours a day, seven days a week for all babies during their stay in the Family Birthplace. NNPs are advanced practice nurses with specialized training in newborn care. They are available for support during delivery, if needed, and do well-baby rounding on the floor.