Birthing Centers

Welcome to the Family Birthplace at Mayo Clinic Health System Franciscan Healthcare in La Crosse.

Congratulations on this very special time in your life! We're here to help you prepare the warmest of welcomes for your new arrival.

Our goal is to provide you with numerous resources to help you feel confident and secure throughout your pregnancy and after. From pregnancy information and childbirth classes before your baby is born, to birthing tips and parenting classes as your new baby grows and develops - we're here to support you throughout one of life's amazing experiences.

The information we provide here is primarily for the mother, but fathers, birth partners and family members are encouraged to read it as well.

Maternity Counselors
Maternity Counselors guide and provide education to pregnant women as well as complement and expand upon the information shared with you by your healthcare provider. They are registered nurses who are specially trained in pregnancy and childbirth. You will meet with them two or three times during your pregnancy - during your first visit to the department, at approximately 28 weeks, and an optional appointment at about 36 to 37 weeks. Maternity Counselors:

  • Answer questions
  • Talk about options available at Franciscan Healthcare
  • Help you choose the prenatal education classes that are right for you
  • Discuss choices
  • Help you make your personal "Birth Plan"
  • Provide educational support

Maternity Counselors are available Monday 8 a.m. to 7 p.m. and Tuesday through Friday 8 a.m. to 5 p.m. These appointments last approximately one hour and can be scheduled along with your healthcare provider appointment. Contact a Maternity Counselor at 608-392-6235.

Your Birth Plan
At your first visit you will receive a sample Birth Plan. You'll have plenty of chances to talk about the choices available at Mayo Clinic Health System with your Maternity Counselor or your healthcare provider. Always keeping you and your baby's safety in mind, they will help you design a plan that will make your birthing experience what you imagine it to be. Examples of information included in the birth plan:

  • Pain management (both non-medication comfort measures and medication methods)
  • Partner involvement
  • Bonding time and priorities
  • Breastfeeding
  • Any other ideas for your birthing experience

Education and Support: Precious is the Miracle of Birth
Birth is a wonderful experience. Preparing for your little miracle begins months before you arrive at the hospital to have your baby. The Family Birthplace's education series and support services will help prepare you for the birth of your baby and assist you in your parenting role. We offer professional instruction, guidance and support in helping you make choices regarding pregnancy, labor, birth, parenting and wellness. Our classes also cover stress management, smoking cessation, CPR, first aid and babysitting. View the current Childbirth Education class booklet and registration form. If you have questions please call 608-392-4172.

Our patients also have access to The Newborn Channel both in the hospital and at home. The Newborn Channel offers baby care and postpartum programming on important parenting topics such as infant care, breastfeeding and baby's development. To view videos from home, click here and enter password "03384."

Tour the Family Birthplace
You can visit the Family Birthplace to see the latest birthing options. We are located on the fifth floor of the La Crosse Campus Hospital, 700 West Avenue South.

Information and Appointments:
Please call 608-392-9723

Where to Find Us

700 West Avenue S.
La Crosse, WI 54601
608-785-0940
800-362-5454 (toll-free)